Our history
SJV Maurel Frères is a wine and spirits distribution company founded by brothers Valentin and Jules Maurel.
Their shared passion for the world of wine is in their DNA. They are the ninth generation of a family of winegrowers, dating back to 1802 when they purchased Château d’Astros, an estate in the heart of Provence.
Jules Maurel
Jules Maurel, the youngest of the siblings, has been drawn to the culinary world since his early childhood. At the age of 12, he decided he wanted to become a chef. He began his training at La Fenière, a Michelin-starred restaurant that specialises in gluten-free and lactose-free cuisine.
Throughout his culinary training, Jules developed a keen palate and became increasingly passionate about food and wine pairings. He therefore decided to undertake wine training (the prestigious WSET 2 and 3, which he passed with honours). An entrepreneur like his brother, he began working as an independent agent for vineyards. It was therefore only natural that in 2023, he joined forces with his brother to create SJV Maurel Frères.
Valentin Maurel
Valentin Maurel, the eldest, has long had the soul of an entrepreneur and traveller. In 2010, he left for Hong Kong to do an apprenticeship lasting a few months and ultimately decided to settle there permanently.
He recognised the potential of the Asian market in the wine sector, particularly for rosé wines. He therefore set up his own wine and spirits distribution company, Vines & Terroirs, which now represents more than 60 European vineyards.
Our ambition
At SJV Maurel Frères, our ambition is to establish ourselves as a key player in each of the sectors we serve.
Our vision is to build a more sustainable, innovative and prosperous future for our partners, our employees and future generations.
In the world of wines and spirits
Our goal is to become an international benchmark. To achieve this, we are committed to constantly expanding our product portfolio by working with winemakers renowned for the excellence of their terroirs.
In addition to this careful selection, we strive to innovate by offering wines from our own brands, designed to provide a memorable tasting experience.
Our ambition for growth
does not stop at national borders.
SJV Maurel Frères aims to strengthen its presence in international markets by
developing strong partnerships with local stakeholders and exploring
new strategic markets such as England, Hong Kong, Spain, the Netherlands, Indonesia, etc.
Our objective is to continue exporting our expertise in the distribution of wines and spirits.
quality, while promoting exceptional exceptional that we represent.
We believe that it is by building relationships of trust with our partners
that we can grow together, sustainably and fairly.